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Ask Me How Your House Will Sell While Others On The Market Will Not

The Realtor you hire to get your home sold really matters, because getting your home sold isn't easy, and just putting your home on the market doesn't get it sold. I'll share with you the absolute "must-do's" and my trusted resources to help you get it done.

If you want to buy, I'll show you what a solid investment looks like! 

I have a Bachelor’s degree from RIT in Business and Marketing, directly correlating to marketing your home in today's global economy. The tools of the trade today are very different than even 5 years ago. I've worked as a Finance Manager for a major corporation, allowing me to bring financing solutions and creativity to your situation. I’ve sold over 100 homes in this community, owned rental properties and flipped numerous foreclosures. I'm not recommending anything to you that I haven't also experienced.

Looking for a new home? Check back here often to see our Featured Listings, or use my Dream Home Finder form and I'll conduct a personalized search for you.

If you're planning to sell your home in the next few months, nothing is more important than knowing a fair asking price. I would love to help you with a FREE Market Analysis. I will use comparable sold listings to help you determine the accurate market value of your home.

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Lisa Lanni, Charter Partner
Licensed Real Estate Salesperson
Empire Realty Group

Phone: 585-944-0118
Email: LisaLanniRealtor@gmail.com


 

 

 

 

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Testimonials

If you want the best of the best, Lisa is the one! She makes you feel as though you are her only client. She is knowledgable, attentive, patient, responsive, friendly and goes above and beyond. She guides you through the whole process, even the things that aren't her responsbility - any and every thing to make it go as smooth as possible. She asks enough questions to be able to know just what kind of house is best for you and your family and she finds it. She is there from the very first step to the very last one and even checks in with you AFTER you are moved in! :) We loved having her by our side during our home buying process. Call her, you won't be disappointed! Lori Y.
Great knowledge of local residential real estate market. Sold our home in 2 hours above market price which we both agreed was slightly higher than available comps would of suggested. Obtained a full value written back up offer to protect the sale. Managed the contingencies through completion. Not afraid to put in the time to prepare and manage the sales process. Bob J.
My fiance and I just bought a house in the village of Brockport. Lisa is a great person who works to get to know you and what you need in a house. As first time homebuyers, she was able to provide us with reassurance and guidance in the process along the way. She is very knowledgable and will go out of her way to get what you deserve! Laura N.
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Blog

How Much Is My Home Worth in Webster, New York

How Much is your home worth in Webster, New York? If you are planning on selling your home, that is a question you need answered. As your Local Webster Real Estate Expert, I can help you to learn the answer to that question. I will personally do the re... Read more

Find Your Dream Home in Spencerport, New York

There are so many different kinds of homes out there for families to choose from. Do I want to live in Spencerport? Or maybe you want to find a home in Webster. How many bedrooms and bathrooms do you need? Do you need a large back yard? A small backy... Read more
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Real Estate News

Latest Realty News from NAR

Robots are Starting to Do Showings

vre 80 stillA company called Zenplace in San Francisco is using robots to help its agents conduct showings. When people arrive at the unit, they’re greeted by what amounts to an iPad on a mobile stand that leads them around, but it’s personalized; it’s the agent’s image and voice that people see and hear. Other companies are coming out with their own versions of this.

It’s a good question whether this type of automation will take off. As people get used to buying goods at automated stores in which everything is done with your phone or credit card and no employees are around, it’s feasible mobile iPads will do the trick at showings.

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Screen grab from Zenplace video

Whether you like the idea or not, it’s a trend that’s poised to hit your industry. There are other tech trends you’ll be faced with whether you like them or not. One is a kind of virtual tour that’s more immersive than what you get by just wearing goggles. You get an additional tactile component, because you’re wearing gloves with sensors. Now you feel the door handle when you open the refrigerator as well as see it in multiple dimensions.

Will this be the norm six years from now? Who knows, but now that the genie’s out of the bottle, it’s not likely to get put back in.

REALTOR® Magazine spent a few days at CES in Las Vegas two weeks ago and brought back coverage of all types of tech innovations coming to real estate. CES stands for Consumer Electronics Show and it’s the big showcase each year at which companies try to wow people with what the’re cooking up for us.

You can learn more about CES and also about real estate robots in the latest Voice for Real Estate video. The video also looks at something the U.S. Department of Labor did a few weeks ago that could eventually be important to you because it promises to get the real estate industry one step closer to setting up association health plans (AHPs) for independent contractors.

The agency proposed adding “working owner” to the definition of employer for purposes of setting up AHPs, which would enable sole proprietors and small business owners to ban together for insurance under the large group market, which could make coverage available more cheaply than under the small group market. There remain a lot of hurdles, but this was a crucial step in the right direction.

The video also looks at the three-day federal government shutdown and what could happen to your pipeline of homes sales if there’s another one in a few weeks, which could happen since the short-term budget law expires in early February. If your buyers are applying for FHA-backed financing, they would probably be okay, although processing might take a bit longer. But if they[re buying a new house in a flood area, they might not be able to get flood insurance, and that would mean a delay in  closing.

Watch the video now.

Do Personality Assessments Work? Sometimes.

@maialisa, 2016. pixabay.com

@maialisa, 2016. pixabay.com

I’ve always been skeptical of personality assessments. After taking the DISC twice—once getting a D/C and more recently getting a high, nearly even I/D—I found that both results matched my personality on some levels and conflicted on others. This is where my skepticism come in. There’s truth in assessments to varying degrees.

Whether or not you’re looking into assessments for personal insight or to use as a tool for hiring, it’s important to find the right one for you. Recently, I wrote a piece for REALTOR® Magazine on EQ vs. IQ, which examines the concept of emotional intelligence and how it relates to working with clients. I interviewed experts in the field who offered actionable tips for getting in touch with your EQ and applying it to your job in real estate. The article is divided into three parts, and in the last section—which is targeted at broker-owners or hiring managers—I dive into how to recruit high-EQ candidates.

As part of my research, I took Keller Williams Realty’s Keller Personality Assessment (KPA), which I found to be the most accurate and enlightening assessment I’ve experienced to date. It encapsulated so many idiosyncrasies of my personality that it was astonishing. But I shouldn’t be surprised since their business model is all about building teams that work well together. What better way to get a window into a person’s true self than by asking them to take an assessment to learn how they’ll fit in with your group? The key word in that question is “window.”

Whether you’re using DISC, a brokerage tool like KW’s KPA, or another test, such as the Caliper Profile, look at it as one piece of the puzzle (e.g. don’t put all your eggs in one basket). You still need to make sure you’re recruiting the right person or making a good hire. Here are some takeaways after taking the KPA:

Know what you’re assessing. Hiring someone just because you like them or you “click” isn’t always a good idea. Really consider the skillset the job requires before administering the assessment. Know what you’re looking for and have a checklist. Make sure you’re judging candidates not only on their strengths but how those strengths might serve as either pros or cons in a specific position.

@Clker-Free-Vector-Images, 2014. pixabay.com

@Clker-Free-Vector-Images, 2014. pixabay.com

Understand that an assessment might not tell the whole story. Some candidates can overthink their responses when taking an assessment, which may affect accuracy. That’s why it’s imperative to ask follow-up questions pertaining to the results of any tests you administer. Ask the candidate how they feel about the results and how accurate they think they are. Ask for examples pertaining to candidates’ assessed strengths as they’ve played out in real-life or on-the-job.

Don’t put people in a box. I hate using that box cliché, but it’s true. Many assessments cement a person as one way or another, failing to consider how one trait might inform other characteristics. For instance, my high responsiveness, spontaneity, and logical problem-solving skills, coupled with my desire for independence, means I work best in environments that are busy, active, and give me a range of responsibilities to manage. But looking at each of those traits independently, you might not draw that conclusion.

In-person interviews are best. It’s much easier to read someone’s comfort level when you see their body language. You can also give them insight into your company culture. And according to Karina Loken, president of The Loken Group with Keller Williams Luxury International in Houston, if a candidate feels your office is a good fit for them, it’s always good for your organization.

 Read More: Is EQ More Powerful Than IQ?

A Closer Look at CES’s Game Changers

ces-logoAt CES 2018, the consumer electronics’ mega show in Las Vegas this week, I hung out with robots, tried out the latest VR headsets, and talked—yes, talked—to a host of appliances, from a bathroom mirror to a refrigerator. After scouring the show floor, I found several products this year that hold real potential to shake up the real estate market. In the video below, I outlined what I think is some of the best tech I saw at the show this year. But of course, my rankings are subjective so use the poll below to vote for your favorite!

Check out all of REALTOR® Mag’s CES 2018 coverage.

 

Which of these 10 game changers from CES 2018 has the most potential to impact your business?
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